Made by Small Business, Built for Small Business.
We are Regulars.
The Thesis
Why retention is the whole business.
25%+
Profit lift from raising customer retention by five percentage points, per Bain research
5-9%
Revenue lift per extra Yelp star for independent restaurants, from a Harvard study of tax records
76%
People who search nearby on mobile and then visit within a day, per Google's own research
Who We Are
A marketing partner that's never run a franchise playbook.
Regulars is a done-for-you marketing partner built for owner-operated small businesses. Never chains, never franchises. The industry's marketing playbook was written for companies with a hundred locations and a marketing department; independents were left to figure it out after a double shift.
We're a small business too, so we build like one. Hands-on, responsive, and focused on the handful of things that actually bring guests back.
What We're Building
The big-chain playbook, minus the overhead.
Every national chain already does this: own the customer list, own the reputation, make it easy to come back. Independents rarely have the systems to do the same, so we build them, sized and priced for one location.
- Own your list
- Email and SMS built on the guest list you already collect.
- Own your reputation
- Every Google review gets a reply, and your profile stays watched.
- Bring them back
- Campaigns with one offer and a trackable code, sent to the list you own, so a first visit turns into a habit.
Services
Six services. One goal: more regulars.
Everything we do in year one is focused on turning up how often people come back, and on making sure no call, inquiry, or first-timer slips through the cracks.
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Google Business Profile & Local SEO
Own the map. Show up when hungry people search nearby.
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Review Engine
Turn happy guests into public proof. Every Google review gets a reply written for it.
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Website Launch
Reservations and ordering wired to the platform you already use.
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Email & Text List Building
The list you own, on the one channel no algorithm can take away.
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Missed-Call Text-Back
Slammed mid-rush? A missed call gets a text back instead of silence.
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Catering & Events Engine
Catering inquiries answered in 60 seconds, then qualified, followed up, booked.
Scope, On Purpose
What's not on the menu (yet).
Year one is intentionally narrow. A handful of things done properly beats fifteen things done halfway. Social has moved off this list and onto its own menu.
- Paid ads
- Funnels
- Influencer marketing
- National SEO
- Cold outreach for clients
- Custom apps
- Video beyond short-form
“That's not on the menu. I keep the menu tight so everything on it actually works.”
Ready to turn first-timers into regulars?
Book a free 15-minute discovery call. No pitch deck, no pressure, just a straight look at where you're losing regulars.
Book a Free Audit